Viking Sewing And Embroidery Machines
Amy Baughman Sewing And Quilting Center Is Now An Authorized Brother Innov-Is Dealer
Amy Baughman Sewing and Quilting Center of New Brighton, Pennsylvania announced that it has become an Authorized Brother Innov-ís Dealer, specializing in a full line of machines and accessories from Brother International Corporation. Carrying products from Brother means that local community members now have access to licensed ‘Project Runway’ Limited Edition sewing and embroidery machines, innovative Brother machines with built-in Disney® designs, state-of-the-art machines that provide a home-business opportunity, thousands of embroidery designs including popular Nickelodeon™, Disney/Pixar®, Warner Bros. and DC Comics characters, and much more.
Amy Baughman, owner of the dealership, boasts a strong background in the sewing industry. For the past 19 years, she has sold sewing, quilting and embroidery machines to enthusiasts in her community, and now she will be stocking her store with Brother machines and accessories.
“I’ve had my eye on Brother for years,” said Baughman. “I’m thrilled with the products and the value is like no other brand out there. They make quality machines that are affordable at all price points.”
Baughman bases her success on educating her customers through classes and seminars. She currently offers free demonstrations and classes in sewing, quilting and creative embroidery. Authorized Brother dealers are unique to hosting “Start Your Own Embroidery Business” events featuring the Brother Entrepreneur™ PR-650, a six-needle embroidery machine for customers who want to learn more about starting a home-based embroidery business. In her first week as an authorized Brother dealer, Baughman sold two Entrepreneur™ PR-650 embroidery machines and three other models from the Brother product line. With this positive start, Baughman is confident that she will continue to have success with these new machines. For those interested in buying a new machine, Baughman advises her customers to buy one step up from what they think they need. “Sewing and quilting are addictive and you always want more,” she said.
Baughman is excited to offer the Brother ‘Project Runway’ Limited Edition sewing and embroidery machines. She believes having these machines will attract a fresh customer base to her store. She’s noticed more 20 and 30 year-olds taking an interest in sewing—learning the basics and developing a good foundation for the craft. “Shows like ‘Project Runway’ are showing people that they can create fashion forward trends and feel a sense of accomplishment,” she said.
Just recently, Baughman launched a new internet site called SewInformed.com. It is a creative online community dedicated to bringing quality sewing-related educational videos and products. Members can view on-line video classes, a free sewing tip of the week, free embroidery designs, and much more. So far, the site has been visited by over 25,000 sewers worldwide. Interested customers can join at one of two membership levels. The ‘Creative Club’ membership grants access to free tips and unlimited viewing of the Video Class of the Month, while the ‘Inspired Club’ membership provides these resources plus a 15% discount at the online store, a CD of the Video Class of the Month, a personal online profile and access to a variety of forums to connect with other SewInformed community members. To date, Baughman has 80 members reaching as far as Canada, Australia and India.
Amy Baughman has proven herself to be an anchor in the sewing community. Her success is driven by her passion for sewing, teaching others and always being mindful of giving back. She is very excited about joining the family of Authorized Brother Innov-ís dealers. This new venture not only gives her an opportunity to introduce innovative, state-of-the-art, high tech Brother products and accessories to her loyal customers, but also enables her to attract new customers to form lasting relationships with for years to come.
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